CaptionHub’s Mission: Rapidly and effectively localise Supercell’s YouTube video output for its audience of 33 million.
Supercell is a mobile game developer based in Helsinki, Finland, with offices in San Francisco, Seoul and Shanghai. Since it’s launch in 2010, it’s brought five games to the global market – Hay Day, Clash of Clans, Boom Beach, Clash Royale and Brawl Stars. Their goal is “to make the best games – games that are played by as many people as possible, enjoyed for years and remembered forever”.
With 758,000 subscribers and over 33 million views, Supercell’s YouTube channel is Supercell’s gamer outreach strategy. Yet with a global community wanting to know the latest and greatest, and with pressurised video turnarounds timelines, getting localisation right is absolutely mission critical for this $1.5 billion gaming legend. This is why Supercell’s game team - designers, makers, producers - create short-form video for its worldwide community at super speed. The Supercell international gamer community is kept fully immersed and fully informed at all times. And most importantly? Informed in their own language.
Volume and turnaround-time are key post-production challenges for Supercell, so Silvio’s team (spread across five countries) require sophisticated workflow patterns, levels of automation and localisation. CaptionHub was the answer for Supercell. By delivering highly efficient subtitle creation, an intuitive UI and the in-built workflow management system, Supercell could save time and work more effectively. “Flexibility was key because we had so much volume at such a pace, things have to be turned round in a day”. CaptionHub’s unique integration with Memsource allows Supercell to manage their complex term bases across games and languages. Accessible by all Supercell users, this translation memory ensures continuity throughout language output.
For the last eighteen months, Supercell’s team has seamlessly powered subtitle production using CaptionHub. Auto-transcription and auto-timing allows huge time savings for the team. Plus, the lack of training required to effectively use CaptionHub means there are no additional learning and development overheads either. Mission accomplished. Now, who’s up for a game of Brawl Stars?